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New at ASOS.com

May 09, 2008

Date For Your Diary: Watch asos on BNTM This Monday!

No doubt you've been loving the new series of Britain's Next Top Model (if you're lucky enough to have Living TV, that is). There's been all the usual crying, catfights and catwalking, but things are about to get a whole lot hotter - as this week, the girls come to asos.com HQ!

Be sure to tune in this coming Monday at 9pm to get a little behind-the-scenes glimpse at your favourite online fashion store, and to find out what our fabulous Creative Director, Matt Setchell, makes of the girls. And to get a sneak preview of what's in store, click below to watch an exclusive trailer...

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May 01, 2008

EXCLUSIVE - We Talk Beauty With Girls Aloud's Nicola

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With Nicola Roberts' Dainty Doll make-up range - developed especially for pale-skinned girls in conjunction with Jelly Pong Pong and for the TV show The Passions of Girls Aloud – proving so popular with you ladies, we figured it was high time we spoke to the Girls Aloud beauty about it. Here's what she had to say when we chatted earlier today...

First of all, congratulations on the Dainty Doll range. It was obviously a very personal project for you - what was your motivation behind it?

I've always had a problem finding make-up products for pale skin - there are products for light and fair skin, but nothing for really pale - so I understood the issue girls were facing. I spent a good few years hiding behind fake tan, but it didn't make me happy. But when I stopped using it, I found there was absolutely nothing make-up wise for me - everything was always 3-4 shades too dark. It was an absolute nightmare and I just felt it wasn't fair - every woman's entitled to feel beautiful, but I didn't have the tools I needed. So I decided to do something about it.

And so you teamed up with Jelly Pong Pong...

Yes, when Jelly Pong Pong came along I was just really excited to be given the chance to do something so personal yet so unbelievably challenging. It was a whole new ball game for me, having joined the band when I was 16. It was nice to be able to take something on that I was in control of and that it was all my fault, theoretically, if it all went wrong.

How difficult did you find it to ditch the fake tan and embrace your natural skin tone?

I first started wearing fake tan when I got into the band, because being pale was something I couldn't deal with - I absolutely hated it. In my mind, pale wasn't pretty; everyone who people thought were gorgeous or pretty were always tanned and golden. I thought I was ugly. It wasn't until I got a little older and I started to look at people like Lily Cole that I saw how unique they looked, and I thought "my skin is the same colour as that".

So it was quite a brave move to embrace your individuality. How supportive have the other girls and your fans been?

When I was wearing fake tan, all the other girls would say "Nicola, your skin colour is beautiful" but I was just not having any of it. I would never get changed in front of the girls; I was too embarrassed. So the girls have been very supportive of the move, and the fans have been just as brilliant.

Here at Asos.com we're very excited to be the exclusive stockists of Dainty Doll - what were your thoughts when you found out we'd be selling it?

I thought it was brilliant! I'm always on the site, I love it. My sister is addicted too - I'm always asking where her shoes or tops are from and she'll say "asos". So when Hilary, our manager, told me you'd be selling it I was made up.

Since it launched a couple of weeks ago it's been incredibly popular - how does it feel to know it's been a success?

I was so surprised. I was nervous to begin with because I knew how long it had taken me to be comfortable in my skin, so I worried that everyone might still want to do the fake tan thing. It's brilliant.

Well, there are obviously a lot of pale-skinned girls out there who you've made very happy! Finally, what words of advice would you give to porcelain girls out there still wearing fake tan and bronzer?

Stop hiding. Enjoy being pale, enjoy all the beautiful colours you can wear, and be proud of yourself!

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April 30, 2008

Exclusive Sneak Peek - High Summer Collection Preview

If you're wondering what you'll be wearing come high summer this year, then you're about to find out!

The great and the good from the ever-glamorous fashion media descended on asos.com earlier this month to view our up-and-coming high summer collection and share their views on what to buy for this years summer essentials.


In this exclusive insider video clip we give you a sneak preview of what’s due online in the coming months at asos.com. The high summer collection will be arriving on site throughout May - so start working on your wish list now!

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April 28, 2008

Introducing the New and Improved ASOS Magazine

You may have noticed that we’re having a bit of a makeover here at ASOS.com – the new logo was just the beginning. Next to get a style update is the ASOS Magazine and, we have to say, we’re mighty pleased with the results – and we think you will be too.


The all-new and improved May issue is out today, and it’s jam-packed with all the latest trend and celebrity news, plus interviews with cover star Daisy Lowe, Sienna’s big sis and co-designer on the Twenty8Twelve range Savannah Miller, and Sarah Jessica Parker (who says of the SATC movie, “all the Manoloes were unbelievable”. Jealous!).


And as if that wasn’t enough, we’ve also got tips from celebrity stylist Nicole Chavez on finding your own unique style, Guardian Assistant Fashion Editor Imogen Fox’s London Fashion Week diary and a feature on the rise of fabulous fashion bloggers (that’ll be us then!).


All in all it’s essential reading – look out for your copy!

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February 28, 2008

Rachel Bilson Talks to ASOS Magazine; New Issue Out Now

We're very excited to let you know that the new edition of ASOS Magazine is out now. In this month's issue, actress turned style icon Rachel Bilson talks to us about her personal style, the women in Hollywood she admires and Bruce Springsteen, plus we reveal the 20 style secrets that will keep you on-trend this spring, share with you the beauty products that will help you banish the post-inter blues and much more besides. Watch out for your copy...

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December 21, 2007

We Wish You a Merry Christmas!

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Well, that's it. We've shopped, we've partied and now we're all set for the big day - just about. And with that we're turning off our laptop and taking a few days off, so all that's left to say is a massive Merry Christmas to all our fabulous ASOS.com Blog readers! We'll be back with all the festive gossip on 27th December (spare a thought for us dragging ourselves into the office whilst you're eating turkey sandwiches), but more importantly - have a wonderful time!

Love,

Everyone at the ASOS.com Blog

xxx

October 15, 2007

Psst - ASOS Sale Now On!

We all love shopping, and it's a proven fact that shopping for a bargain doubles the retail therapy. It's a simple equation really, more gorgeous garb for less cash = twice the fun and none (ok, less) of the guilt. So go on, have a rummage, there are tons of gems nestling in the sale that'll be gone faster than you can say 'Quick, click!' Sienna's dress for £35? Oh go on then. All Saints top for £25? Well it is a Monday after all. Antik Batik at almost half price? It'd be rude not to. And they're off...

September 06, 2007

We've Had a Makeover!

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As you've no doubt already noticed, we've had a bit of a makeover here at ASOS.com. Well, it is a new season after all, and if we're giving ourselves a new look, why not the website too?? Not only does it look different, we've added new features to make your online shopping experience easier and a whole lot more fun. We've made our product images bigger so you can get a better view of what you're buying, plus we've given you the option of narrowing your shopping search by categories such as size, colour, celebrity and price. In addition, we'll be bringing you all the latest style and trend reports in the form of regular feature pages. And, if you just can't wait for the very latest celebrity and fashion news, there's the ASOS.com blog, updated twice a day. It's taken months of planning and designing, gallons of coffee and more than a few sleepless nights - but, we hope you agree, it's all been worth it. Enjoy exploring and happy shopping!

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June 29, 2007

Three's a Trend - Wayfarer Sunglasses

If you'd always secretly suspected that you looked more than a little ridiculous in big (and getting bigger), Richie-inspired sunglasses then the new direction in hip summer eye wear that celeb after celeb is embracing will be a breath of fresh air...yes, the wayfarer is undergoing a full-on fashion revival.

First made legendary in the 1950s and early 60s by starlets including Audrey Hepburn in Breakfast at Tiffany's and Marilyn Monroe, their fashion status grew when Anna Wintour, American Vogue editor and all-round fashion force, made them her sunglasses of choice for a number of years.

Fast forward to the style scene of 2007 and the wayfarer is back with avengeance! We've put them under the title of our weekly feature  "Three's a Trend", but in reality we could have written a special-edition blog this week with the title "Hundreds upon Thousands' a Trend". Literally everyone who's anyone in World Fashion is sporting them this season - Sienna, Kate, Peaches, Lily, Kelly-O, Mischa, Kirsten, the Olsens, Lindsay - do we really need to continue?

Whether you choose classic black, retro tortoiseshell or go bold with bright colours - for a way-cooler alternative to oversized sunglasses, you won't go wrong with wayfarers.

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June 28, 2007

I Want, I Need, I Love - Jewellery from Disney Couture

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Ok, ok - we know that at first glance the words Disney and Couture don't necessarily sit alongside each other easily . But bear with us - especially if you're a fan of super-sweet, quirky jewellery pieces...

Disney Couture is the latest jewellery brand to hit the site, and a sneaky peak at the collection left us grinning like the Cheshire Cat. Made up of three necklaces and a bracelet, the range is full of cute-as-a-button references to iconic Disney films and characters, including Peter Pan’s Tinkerbell (the coolest kid this side of Neverland). Our favourite piece from the collection is the bling-tastic Mickey Mouse 14ct gold, Swarovski-encrusted pendant pictured above.

Still need convincing of its fashionability? Starlets Lindsay Lohan and Nicole Richie are both fans of the brand, with Li-Lo the proud owner of the Alice in Wonderland inspired Suede Wrap Wristband (well, Alice-esque headbands and pinafore dresses are all the rage right now). Nicole is pictured below attending last month’s Disney Couture party in Bel Air where she picked up a necklace and bracelet from the collection.

See, we told you you’d love it – we weren’t just taking the Mickey…

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June 13, 2007

Shiny, Happy Feet

Now that the sun has decided to raise it's head, we've managed to prise our worn-out, smelly pumps from our poor neglected feet and finally treated ourselves to a long-overdue pedicure. We scrubbed. We filed. We polished. Yes, there were some tears (just how did we let our precious feet get into this state!?). But we persevered...and voila! Shiny, happy feet. Now that our tootsies are polished to perfection we're determined to show them off at every opportunity, so we were quick to log on to the brand new summer sandals and flip flops shop. With so many pretty pairs to choose from (like these beauties below), you'll be stepping out in a new pair every day. It's time to liberate those feet, ladies!

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June 07, 2007

Our Top 10 Star Style Steals

In need of a quick injection of superstar style? Look no further than our brand new Top 10 Star Style Steals. From Sienna's Strutt shoes to VB's favourite Chloé handbag to Rachel's fab French Connection tunic, we've raided the A-List's wardrobe to bring you all their key, style-defining items.

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June 05, 2007

I Want, I Need, I Love - Nicole Jersey Playsuit

Ooh, seriously cute playsuit alert! We're absolutely loving this so-on-trend one-piece that's just touched down on the site, inspired by trend ambassador Nicole Richie. Snap it up before we beat you to it!

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May 23, 2007

Fame and Fortune awaits London College of Fashion hopefuls

To celebrate the London College of Fashion's centennial year, ASOS.com will be showcasing the work of their hottest new talent in a glamarous catwalk show.

The exclusive event, entitiled 'Fame, Fortune and Fashion' aims to shape the face of future fashion by looking to influential style icons for inspiration, and with the added incentive of two final year students being selected to design and create an outfit which will later be availble to buy on site, competition is sure to be stiff.

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May 18, 2007

Lindsay Lohan - Teen Dream to Style Queen

Ah, La Lohan – how we love thee! Despite not being particularly lucky in love (reports this morning suggest that all may not be well with her recent romance with Calum Best), when it comes to superstar-style this girl just can’t go wrong. Having evolved from the cute-as-a-button 12 year old we first saw in The Parent Trap, and weathering a difficult bout of rumours regarding her weight, we reckon Ms. Lohan is looking healthier and happier than ever at the moment. Equally stunning whether dressing down in jeans, a rock tee and the obligatory oversized sunnies, or glamming up on the red carpet in a show-stopping dress, we just can’t help but love her (and her wardrobe) more and more…

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May 17, 2007

Brand Focus; Fiona and Luke

For girls who who want a look that's cute but full of attitude, Fiona and Luke jewellery could be the perfectly playful solution. With ecelectic influences ranging from the boundless stores of Americana kitsch, eighties British punk and the starry glitz of Las Vegas style, each design is infused with the brand motto of  'Love, Life and Rock and Roll'.

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May 16, 2007

Give it some Welly this Festival Season

May hasn't quite delivered the weather that we all expected after the hot spell in April, and the summer wardrobes we began hopefully compiling have been replaced by our winter woolies once more.

But festival season is nearly upon us, and in true British style, come rain or shine, music lovers everywhere will be out in force. Hedge your bets with a pair of bright Wellies, colourful enough to be teamed with cute micro-shorts and billowing smocks should our weather fortunes improve, yet resilient enough to tuck your favourite denims into and dance through the mud in.  Choose from cute heart motifs or go back to nature with ditsy flower print.

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May 14, 2007

Model Underwear By Caprice

Caprice is famed for her stunning figure and sultry looks, but having released her fabulous eponymous underwear range 'By Caprice', she has now transformed herself into one of fashion's most covetable lingerie brand names.

This striking range features gorgeous gingham and butterfly prints, in girly colours and flattering cuts, striking the perfect balance between playful and seductive. Click here to peruse the flirtatiously feminine collection.

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May 11, 2007

Trends; Flaming Fiesta Beauty

If you prefer a more exotic look, try this season's 'Flaming Fiesta' beauty trend out for size. With a palette of subtle bronzes, contrasted with rich spicy tones, it's a city girls way of chanelling a look reminiscent of beach days gone by. Team with tousled locks and add a Bohemian edge with patterned head scarves a la Lohan.

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May 10, 2007

Strutt Your Stuff in ASOS.com's Exclusive Designer Footwear Range

ASOS.com has joined forces with Strutt Couture, the designer shoe label loved by the A-list, to design an exclusive footwear collection. The diffusion range called ‘Strutt2 for ASOS.com’ features exciting, fashion-forward pieces and is now available online!

Paying homage to key catwalk trends, the range features futuristic perspex detailing, wedge heels and sporty strapping in an up-to-the-minute colour palette which includes gold, silver, cobalt, turquoise, white and black.  The collection consists of eight styles all made with leather uppers, linings and soles.  Prices range from £115 to £130.      

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May 08, 2007

They've Arrived; Fashion Targets Breast Cancer Designer Tees

The gorgeous range of exclusive tees designed in support of Breakthrough Breast Cancer by five of the fashion world’s most celebrated names have finally arrived at ASOS.com.

Your very own piece of fashion history to take home, each t-shirt boasts a different design as distinctive and stylish as those behind the creations, yet all draw inspiration from the iconic target symbol and the Fashion Targets Breast Cancer 07 campaign colours – waterfall and silver.

Choose from designs by the fabulous Julien Macdonald, Amanda Wakeley, Ben De Lisi, Gharani Strok and Sara and Amiee Berman, all priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

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May 02, 2007

In Living Colour; ASOS.com Summer Palette

To pull together the perfect look, there's an awful lot to consider; the hottest trends, key must-have accessories, fabulous footwear and flawless make-up to tie it all together.

But if you love to make an impact with splashes of colour, click through to our 'Colour Story', peruse the hottest shades of the Summer and be inspired by our exclusive colour palette. 

To ensure the shades you wear enable you to shine throughout the coming season, simply hover over your desired colour block and reveal which key pieces from our ASOS.com own range lie beneath.

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April 30, 2007

ASOS.com Joins Forces with Breakthrough Breast Cancer

ASOS.com has joined forces with Breakthrough Breast Cancer to produce an exclusive collection of designer t-shirts in support of the fight against breast cancer- an illness which affects one in nine people.

Choose from the limited edition range, which draws inspiration from the iconic target symbol, designed by five of the most celebrated names in the fashion world; Julien Macdonald, Amanda Wakeley (design pictured below), Ben de Lisi, Gharani Strok, and Sara and Amiee Berman.

These pieces of fashion history will be available exclusively at ASOS.com from Monday 7th May priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

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April 26, 2007

ASOS.com Signs Sex and the City Stylist Patricia Field

ASOS.com has signed the iconic fashion designer and Sex and the City stylist Patricia Field to design a limited edition collection for the site.

Aptly named 'Patricia Field for ASOS.com', the collection of clothing and accessories, designed in collaboration with ASOS.com's in-house design team, will debut in August 2007. Patricia Field will also be styling the range for the website launch.

Rob Bready, Retail Director, said, "Patricia is world renowned for her award-winning styling and costume design work. We are thrilled to be teaming up with Patricia to bring a slice of her unique style to the UK fashion arena."

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April 20, 2007

Lisbeth Dahl Summer Collection 2007

If your bedroom is looking more uninspringly bleak than boudoir, shop the fabulously girly Lisbeth Dahl range at ASOS.com for ideas on how to inject the feminine touch.

With over 25 years of home accessory design experience, this Danish company keeps its collections fresh, releasing two a year in order to reflect the latest trends in home decor. Lisbeth Dahl prides itself on attention to detail, an innovative approach to colour, shape, and quality and excellent value for money, so click here to peruse the home section and move that step closer to achieving the ultimate plush pad. 

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April 18, 2007

Making Style Simple with ELLE's Editor Picks

With a stream of contradictory fashion-savvy suggestions filtering through from magazines, high streets and catwalks alike this Summer, it can be tricky to know where to turn in your hour of advisory-need.

Get organised and divine inspiration from ASOS.com, where Executive Fashion Editor of ELLE, Stacey Duguid, gives us her insider hints and tips on essential ASOS.com picks to take you from faddy and flustered to sensationally styled.

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April 17, 2007

ASOS.com Brand Look Book

For those of you who missed out on getting a glimpse of our fabulous Look Book in the May edition of ELLE, this exclusive snapshot of the up and coming brands, key seasonal staples and how to wear them is now available on site.

Peruse all of our big names. From Sienna Miller's brand favourite and fashion scene newcomer Darimeya to established names French Connection and Ted Baker, our Look Book is a one-stop shop for Summer style inspiration.

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April 16, 2007

Tricky Trend; Summer Jumpsuits

For those who shunned the ubiquitous dress which succeeded in dominating every catwalk, fashion store and magazine spread, in search of something a little edgier, this Summer's all-in-one alternative is here to answer your prayers.

Seen on the London Fashion Week catwalks, and punctuating every Spring/Summer collection going with designs ranging from the Flashdance welder favourite; the high-trend boiler suit, to the raunchier, figure-hugging playsuits proffered by Dolce and Gabbana, the Jumpsuit looks set to become a wardrobe staple and as our days hot up, it seems the briefer the better.

Browse our selection of the hottest Jumpsuits around by clicking here, and pick a style to suit your figure. For the looser styles, simply nip in with a statement belt to capture the volume trend and accentuate waspish waists, or embrace your flirty side by keeping things simple with a short playsuit and let your legs make all the impact.

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April 12, 2007

Designer 'It' Bags arrive at ASOS.com

Stunning star style and the designer 'it' bag; an indisputably winning combination which puts an end to the rumour that diamonds are a girl's favourite accessory.

Famous couplings through history include Mrs Beckham's long term love, the Chloe Paddington, Gwen Stefani's fashionista fail safe, the Fendi Spy and Nicole Richie's ultimate heavenly hold-all, the Balenciaga Weekend Bag (pictured below).

But with the launch of ASOS.com's designer bag range, these statement pieces remain no longer the well kept secret of the rich and famous. Click through to peruse our selection of the most desirable designer totes of the moment, so you too can be strutting your stuff with the hottest arm candy around.

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April 11, 2007

This Summer's Must-Have; The T Bags Maxi Dress

Since its launch in early 2000, LA based brand T Bags has been seen intermittently on the hippest young things around, but with the arrival of the trend story of the Summer; the Maxi Dress, this favourite of Paris, Gwen and Sienna is truly set to make its mark on the fashion radar.

Famed for their bold prints, feminine halter necks, and closely draping fabrics which skim rather than cling, the fabulous range of floor-length pieces currently available on ASOS.com have been flying off the proverbial shelves and into baskets everywhere in anticipation of sunnier days to come.

Ensure you don't miss out on this Summer's wardrobe staple and click here to peruse the range which has captured the attentions of so many A-Listers. Team with gladiator sandals and ethnically-styled jewellery to turn heads wherever you go.

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March 07, 2007

Tricky Trend; How to carry off 'Volume'

Although the Indie kid's wardrobe staple, the skinny jean, hasn't made quite the retreat anticipated as yet, the backlash against figure-hugging, restrictive silhouettes has well and truly begun.

All hail the 'volume' trend, which has been seen gracing every catwalk and self-respecting fashion-house out there. And with whisperings of its continuation well into next Winter, it's a trend well worth investing in. The smooth introduction of cute A-line capes and billowing shirts, to curve-accentuating tulip and puffball skirts has resulted in the high-street overflowing with outfits perfect for constructing that voluminous outline we so desire. But it's a tricky trend; too much volume and you'll be channeling a look reminiscent of a bag lady, but too little and you'll appear as though you just simply couldn't find clothes to fit you.

At ASOS.com, we recommend following your Mother's golden rule of accentuating either your top half, or bottom half, but never both. Take your cue from Victoria Beckham (shown below) and team full skirts, with sleek tops whilst hi-lighting your waist with a statement belt, or keep your look casual with a romantic blouson and masculinely-tailored trousers.

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March 06, 2007

Mina Brand Focus

With the explosion of ecelctic prints being seen on the Parisian and London catwalks during their respective fashion weeks this year, folk-inspired girly patterning with an edge look set to continue through not only the Summer months, but into next Winter also.

Invest in Mina's signature quirky print dresses to make sure you stay fashion forward and focussed, just like brand fans Sienna Miller and Keira Knightley. Accessorise with flat slouch boots and opaque tights now, and next season's must-have gladiator sandals when the sun begins to shine.

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February 27, 2007

Metallic Make Up

From the burnished boho tones 0f 2005 which hi-lighted our favourite gypsy skirts and cracked leather disc belts, to the high-shine contrasts of mirror-ball silver and yellow gold coursing through this season's futuristic trend, metallics seem to be a story that just won't go away.

Keep your make-up bang up to date with our selection of metallic make-up essentials, guaranteed to make you sparkle and shimmer throughout Spring.

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February 23, 2007

ASOS.com Launches Ethical Fashion Collection

ASOS.com is launching a capsule collection of ethical denim to coincide with Fairtrade Fortnight (26 February – 11 March '07). The range will be available on the site from early March.

The jeans range from French denim label Rica Lewis is produced using Fairtrade cotton and is available in a rigid bootcut, stretch bootcut and skinny leg stretch all priced at £40.  Each pair has a label carrying the FAIRTRADE Mark which provides a guarantee that the cotton used was produced and traded in accordance with international Fairtrade standards.

Moriamo Oshodi, head of womenswear buying, said:  “Consumers are increasingly interested in eco-friendly fashion. This range is about giving our customers more choice and the opportunity to make a positive contribution by giving something back to the environment, or the community in which the garments were produced.”

For further information on Fairtrade Fortnight visit www.fairtrade.org.uk.

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February 15, 2007

ASOS.com Buyers in Los Angeles

LA; celebrity mecca, star style central and now second home to head womenswear buyer Mo Oshodi, who was recently representing ASOS.com stateside in search of influential trends from across the pond.

Maxi dresses were the order of the day or indeed night, teamed with bejewelled flat sandals and scarf prints. Cutting edge brands such as Tea Bag and directional store Nicole Miller encapsulated these trends beautifully, striking the fine balance between relaxed California soul and Hollywood high-gloss.

Skinny jeans continue to refuse to be knocked off the fashion radar despite reports hailing their iminent downfall, with the LA fashion crowd showing their ongoing support by accessorising them with everything from tshirts to elegant evening tops.

White, clean cut shirts and blouson sleeve details will also prove to be another wardrobe staple making the transatlantic leap for those Blighty Summer nights, and Kitson's collection of tees, jeans and shoes remain influential.

Check back regularly for further Buyer's reports to assure you're always ahead of the fashion game!

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January 31, 2007

Hit the beach in Chloe style

Fed up of floundering in the style-stakes? Get yourself noticed on the beach for all the right reasons this summer with our fabulous Chloe swimwear range.  Accesorize when on land with a gorgeous Chloe Betty bag.

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January 30, 2007

Beauty Minis

We all know that the best things come in small packages, and at ASOS.com our beauty products are no exception. With a range of clutch-bag friendly options such as the bourjois mini range and the agent provocateur purse spray, it's easy to save space without compromising on style.

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January 29, 2007

Valentine Store arrives at ASOS.com

Cupid has struck once again, and the ASOS.com Valentine Store is up and running. Take the heartache out of shopping and peruse lingerie, fragrance, and jewellery for romantic gift ideas.

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January 19, 2007

Coming to ASOS.com this Spring

Check out our head-turning new Spring Tease feature, showcasing all of the hottest trends hitting the ASOS.com shop floor this season. It's bound to make you dizzy with excitement.

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Get Interactive at ASOS.com

We're very excited about our new interactive Celebrity Look Book for girls and Rock Star Diaries for guys. Flick the pages just like a magazine, then click and buy straight from the page.

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January 18, 2007

New Look for Spring

Spring is here, and the site is packed with new features. Start from the homepage  and navigate your way through the latest trends, the hottest events, brand new brands and our amazing new look books to get your wardrobe sorted this season.

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