ASOS Blog

Louise Redknapp Presents ASOS.com with Online Retailer of the Year Cosmopolitan Award

Looks as though we're still your favourite online fashion store! We're thrilled to announce that earlier today we picked up the ultimate gong at the Cosmopolitan Click Fix Online Fashion Awards - Online Retailer of the Year.

Louise Redknapp was on hand at the swanky Kensington Roof Gardens event to present the award to Jason, our marketing manager, who tells us that the footballer's wife was as radiant as usual in a pair of black skinny jeans and a voluminous black top. Speaking about our win, Louise said "congratulations to ASOS for this award", whilst fashion expert Mark Heyes commented "ASOS is great at double-take homages to designer items and also has a really quick turnaround for those must-have accessories that celebrities are wearing".

The award was voted for by readers of Cosmopolitan, so big thank yous to everyone who voted for us. Look out for the profile on us below and all the results in the April issue of the magazine.

ASOS.com - Sooo In Vogue

It was laptops (and champagne) at the ready as the cream of the fashion magazine glitterati turned out in their finest to report on one of the hottest catwalk shows this year - Fame, Fashion and Fortune - the collaboration between ASOS.com and London College of Fashion to turn two final year students into future fashion stars.

Click here to read full Vogue.com article.

Fame and Fortune awaits London College of Fashion hopefuls

To celebrate the London College of Fashion's centennial year, ASOS.com will be showcasing the work of their hottest new talent in a glamarous catwalk show.

The exclusive event, entitiled 'Fame, Fortune and Fashion' aims to shape the face of future fashion by looking to influential style icons for inspiration, and with the added incentive of two final year students being selected to design and create an outfit which will later be availble to buy on site, competition is sure to be stiff.

We scoop Etailer of the Year at Drapers Footwear Awards 2007!

On May 16, 650 of the footwear industry's finest gathered at the London Hilton on Park Lane for the Drapers Footwear Awards to celebrate the wonder of shoes, and those who make them. Awards were given in over fifteen fabulous categories ranging from Best New Store to Footwear Retailer of the year, not to mention the category in which ASOS.com was running; Etailer of the Year.

Alongside stiff competition from dune.co.uk, exclusivefootwear.com and footwear4you.co.uk, ASOS.com romped home to victory scooping the title  'Etailer of the Year' with pride.

Head of Buying, Debbi Ball, commented that "After the company winning Drapers and Retail Week's Best Etailer of the Year, it was great for one department to be credited with an award, especially in such a tough trading climate. We are really pleased to have won this year's footwear awards against such stiff competition and it's wonderful to see that the effort our team has put in to widen the scope of our offer has finally paid off."

They've Arrived; Fashion Targets Breast Cancer Designer Tees

The gorgeous range of exclusive tees designed in support of Breakthrough Breast Cancer by five of the fashion world’s most celebrated names have finally arrived at ASOS.com.

Your very own piece of fashion history to take home, each t-shirt boasts a different design as distinctive and stylish as those behind the creations, yet all draw inspiration from the iconic target symbol and the Fashion Targets Breast Cancer 07 campaign colours – waterfall and silver.

Choose from designs by the fabulous Julien Macdonald, Amanda Wakeley, Ben De Lisi, Gharani Strok and Sara and Amiee Berman, all priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

ASOS.com Joins Forces with Breakthrough Breast Cancer

ASOS.com has joined forces with Breakthrough Breast Cancer to produce an exclusive collection of designer t-shirts in support of the fight against breast cancer- an illness which affects one in nine people.

Choose from the limited edition range, which draws inspiration from the iconic target symbol, designed by five of the most celebrated names in the fashion world; Julien Macdonald, Amanda Wakeley (design pictured below), Ben de Lisi, Gharani Strok, and Sara and Amiee Berman.

These pieces of fashion history will be available exclusively at ASOS.com from Monday 7th May priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

ASOS.com Signs Sex and the City Stylist Patricia Field

ASOS.com has signed the iconic fashion designer and Sex and the City stylist Patricia Field to design a limited edition collection for the site.

Aptly named 'Patricia Field for ASOS.com', the collection of clothing and accessories, designed in collaboration with ASOS.com's in-house design team, will debut in August 2007. Patricia Field will also be styling the range for the website launch.

Rob Bready, Retail Director, said, "Patricia is world renowned for her award-winning styling and costume design work. We are thrilled to be teaming up with Patricia to bring a slice of her unique style to the UK fashion arena."

Peaches Wows at Spiderman 3 Premiere in ASOS.com Dress

The stars were out in force for the London premiere of Marvel comic blockbuster Spiderman 3, but none shone brighter than Bob's reigning princess of the fashion-forward, Peaches Geldof, who wore a stunning colour block mini dress from ASOS.com.

Flaunting both the monochrome and volume trend in one, with a striking two tone jersey bubble hem number, Peaches certainly got the cameras clicking. And of course this picture perfect outfit was accessorised with leg-lengthening nude platforms,  gorgeous pre-raphaelite inspired locks and her trademark fashionista pout.

Making Style Simple with ELLE's Editor Picks

With a stream of contradictory fashion-savvy suggestions filtering through from magazines, high streets and catwalks alike this Summer, it can be tricky to know where to turn in your hour of advisory-need.

Get organised and divine inspiration from ASOS.com, where Executive Fashion Editor of ELLE, Stacey Duguid, gives us her insider hints and tips on essential ASOS.com picks to take you from faddy and flustered to sensationally styled.

ASOS.com wins Online Retailer of the Year at the Retail Week Awards 2007!

On March 1st 2007, over 1,700 of the industry's finest gathered at the Grovesenor House Hotel in London for the 12th annual Retail Week Awards, and a glittering gala dinner was served to all to get proceedings going before the nervous nominees were told who would be going home with one of the seventeen much-coveted awards.

We are proud to announce that ASOS.com walked away with 'Online Retailer of the Year', beating stiff competition from e-tailers  such as Schuh.co.uk and Woolworths.co.uk. Head of buying, Debbi Ball (pictured below) commented, "It's great to be in the running with such credible companies, and obviously to win is a big credit to the entire ASOS.com team as we strive to continue to be the number one online fashion retailer."

FHM Fashion and Grooming Awards 2007

ASOS.com have been announced as a nominee in the FHM Fashion and Grooming Awards 2007! We're battling with high street giants House of Fraser, Debenhams, JD Sports, Selfridges and USC in the  'Best Multiple Brand Retailer' category, so get voting for your favourite online fashion and brands store. The winner will be announced in March.

ASOS.com; Sponsors of America's Next Top Model

ANTM returns for it's hottest series yet, and is sponsored by none other than ASOS.com! Tune in on Mondays at 9pm on LivingTV for your weekly dose of sexy, nasty, gorgeous catwalk glamour.

 

Darimeya's a sellout!

Darimeya, the hip new London brand with humble beginnings in the funky markets of Portabello, has not only attracted the attention of celebrity fans such as Kate Moss, Keisha Buchan and Peaches Geldof but the cult following of legions of ASOS.com shoppers too.

With coverage in Grazia,  More, Now and Reveal it's no surprise that the ultra-feminine styles have leapt into baskets in record times, with the Darimeya Peaches Floral Tunic selling well over 500 units in it's first day!

Click through to the Darimeya Brand Page to ensure you get your hands on this season's fashion must-have.

Latest Heat & Grazia Ads

We've had some great ads out recently. Check out our In the Press pages to find the featured styles!

ASOS.com in the Press

Reveal, 9^th January 2007

ASOS.com were the shop of choice for Reveal’s regular page “One Stop Shop”