ASOS Blog

I Want, I Need, I Love - Primp my Style

We can't tell you how long we've been desperately willing the latest Primp items to come onto the site - but the time has finally come. Primp , in case you haven't heard, is the coolest and sweetest brand to come out of LA in recent times, as agreed by the likes of Reese Witherspoon and Paris Hilton - both massive fans of the brand. Featuring repeat print motifs such as anchors, hearts and horses (see, we told you it was sweet) embellished with jewel stones, their range of thermal leggings, vests, hoodies and tees are a must for any in-the-know fashionista. The latest collection features swan prints, which we absolutely adore - but word on the street is that up-coming prints will include swallows, sea horses and bows. You heard it here first - keep checking "Just Arrived" on site for them to touch down...

 

I Want, I Need, I Love - Prophecy Pleated Off Shoulder Dress

How many of next season's trends can one dress incorporate?  With block colour and embellishment set to be bigger than Posh's shoe collection this coming season, this quite simply beautiful Prophecy Pleated Off Shoulder Dress has got you covered - the hot pink colour will suit practically all skin and hair tones, whilst the large jewel embellishment adds striking detail. Plus, the shape is great - wear as it is and hide all manor of sins or, if you're ready to nip your waist once more, wear it with a black patent belt. Oh, and think you recognise the brand name? We recently stocked an exclusive range from Prophecy, a new label designed by the same guys behind Milla, loved by none other than Gwyneth Palthrow. Having just landed on site this afternoon, we've already added this dress to our shopping basket - you'll need to be quick to get one for yourself.

I Want, I Need, I Love - Fashion First Aid

If there's one thing we have in common with celebrities, it's logistical fashion nightmares. Yes, that halterneck, criss-cross, tie side, low back, cut out dress may be to die for, but how on earth does one go about arranging her bosom in it? Do we wear a bra or not?? It's a real problem - we just thank the heavens we don't have pesky magazines on hand to stamp a big red circle on us when the unthinkable happens. But, thanks to those clever people at Fashion First Aid, such trials and tribulations can be banished to the Land of Underwear Hell Past. Their handy range of undergarment-related accessories - which include Concealits, discreet nipple concealers, and Supportits, an adhesive, strapless and backless bra - provide a solution to any such dilemma. The girls over at Grazia are fans of the brand too - they featured the clever little Liftits in this  week's issue, out today (click here for a video demonstration of the boob perkifiers in action - and prepare for your jaw to hit the floor). Quite simply genius.

I Want, I Need, I Love - Chloè Paddington Purse

Oh, the Chloè Paddington Bag -  an iconic fashion accessory, a work of art, an absoute must-have (actually the same could be said of any of their gorgeous range, but that's beside the point). Seen hanging from the arm of every starlet from here to Hollywood, it's tres desirable. Shame about the £795 price tag then - there's a reason that it's ultra-exclusive, you know. So, if you just fall short of being able to afford the bag, take a look at the Chloè Paddington Purse. Featuring the same distinctive padlock as the bag and in the very softest leather (in black or, our favourite, tan - below), it's a slice of the high-life at a fraction of the price (£280 to be precise - much more pay-packet friendly, thank you very much). But be quick - you'll need to fight us to get your hands on it...

I Want, I Need, I Love - Patricia Field for ASOS.com

 

Patricia Field's fashion credentials are impressive to say the least. If you need convincing of this fact, let's recap - not only did she style Sarah Jessica Parker et al for Sex and the City (creating an unprecedented fashion phenomenon in Carrie, Miranda, Samantha and Charlotte's wardrobes, making Manolo Blahnik a household name and winning an Emmy for costume design in the process), Patricia also owns two of New York's hippest, most successful boutiques that are a first port of call for many of the city's fashionistas in a style emergency. Her latest venture sees her joining forces with our very own in-house design team - the result is the brilliant Patricia Field for ASOS.com collection. Our favourite piece is without a doubt the fabulous Foiled Bandeau Jumpsuit, whilst Patricia's favourite is the Print Kimono Dress. New to the site today, the hotly-anticipated range - which features lots of gloss and glamour - is a sure-fire sell out - get it whilst you can, ladies!

I Want, I Need, I Love - Pussybow Halter Dresses

We've spotted Lindsay in one on at least three occasions, and it's easy to see why pussybow dresses are such an A-list hit. Picture yourself wafting through high summer in one of these light-as-air lovelies, simply but perfectly accessorised with nothing but a pair of flat metallic sandals for the flirtiest, prettiest look - that will carry you way past sun down. Chic made easy.

I Want, I Need, I Love - Pop Make-Me-Up Cabinets

Chic, practical and completely dressing table worthy - we can't wait for our newly-ordered Pop Make-Me-Up Cabinet to arrive. Available in two colours - the "Cassie" is pink and the "Sara" is green - these beautiful boxes come with three pull-out drawers jam-packed with enough yummy Pop cosmetics to keep even the biggest make-up addict satisfied - a bronzer, three silky cheek colours, one black eye liner, one gold highlighter, ten fresh eye colours & six lip-dews. We've long been fans of Pop's range of fun, colourful make-up and, with Beyonce, Naomi, Jess Simpson and Kylie fans of the brand, we're betting these beauties won't hang around for long...