ASOS Blog

Star Style Watch - Fashion Bread and Butter in Barcelona

Bread and Butter, the exclusive fashion trade show, kicked off in sunny Barcelona yesterday. The periodic event sees a diverse range of the hippest, specially selected brands around (including Strutt,  French Connection and Uttam) showing their latest ranges to squeals of delight from the industry insiders that attend (including a large chunk of the ASOS.com office - buenos dias, guys!).

Getting things started in trademark style were perennial party girls Sienna Miller and Jade Jagger, who attended the Pepe Jeans launch event last night (Sienna being, of course, the latest face of the brand).

Jade managed to look even more bronzed 'n' beautiful than ever with a deep tan and sun-kissed waves perfectly complementing her navy satin dress which, nipped at the waist, gave her a distinctly curvy silhouette. A pair of fuss-free natural heels and a couple of studded bangles completed the chic look.

Sienna meanwhile wowed in an off-the-shoulder LBD, also nipped at the waist with the aid of a gold clasp belt, and accessorised with chunky black heels, her trademark centre-parted, messy up-do and plenty of black kohl. Unfortunately for Sienna, the only underwear she deemed necessary was a pair of black pants and, considering her dress was crochet, left her nipples on display (as the image wires were only too happy to highlight with big, red, unforgiving circles). Had she thought ahead, investing in a pair of Concealits may have saved much embarrassment. Still, she styled it out with a huge grin and all was well.

The fun and games (and serious fashion research, of course) continues today and tomorrow - our team in Barcelona will be reporting back next week with all the news and gossip, so check back for an update!

 

I Want, I Need, I Love - Jewellery from Disney Couture

Ok, ok - we know that at first glance the words Disney and Couture don't necessarily sit alongside each other easily . But bear with us - especially if you're a fan of super-sweet, quirky jewellery pieces...

Disney Couture is the latest jewellery brand to hit the site, and a sneaky peak at the collection left us grinning like the Cheshire Cat. Made up of three necklaces and a bracelet, the range is full of cute-as-a-button references to iconic Disney films and characters, including Peter Pan’s Tinkerbell (the coolest kid this side of Neverland). Our favourite piece from the collection is the bling-tastic Mickey Mouse 14ct gold, Swarovski-encrusted pendant pictured above.

Still need convincing of its fashionability? Starlets Lindsay Lohan and Nicole Richie are both fans of the brand, with Li-Lo the proud owner of the Alice in Wonderland inspired Suede Wrap Wristband (well, Alice-esque headbands and pinafore dresses are all the rage right now). Nicole is pictured below attending last month’s Disney Couture party in Bel Air where she picked up a necklace and bracelet from the collection.

See, we told you you’d love it – we weren’t just taking the Mickey…

Girl Done Good

God bless Cat Deeley. Having popped across the Atlantic to "break America", the Brummy beauty seems to have gone from Saturday morning kids TV to LA luvvie of the moment in one simple, heel-clad step, and her style has come on leaps and bounds in the process. She stepped out last night looking absolutely ravishing (and more than a little Rachel Zoe-esque, don't you think?) at the opening of the new Diesel flagship store on Melrose Place. The hot-hot-hot pants are standard issue in La-La Land, but she retains an element of British style with the leather jacket. She sure does us proud.

Fame and Fortune awaits London College of Fashion hopefuls

To celebrate the London College of Fashion's centennial year, ASOS.com will be showcasing the work of their hottest new talent in a glamarous catwalk show.

The exclusive event, entitiled 'Fame, Fortune and Fashion' aims to shape the face of future fashion by looking to influential style icons for inspiration, and with the added incentive of two final year students being selected to design and create an outfit which will later be availble to buy on site, competition is sure to be stiff.

Brand Focus; Dr Denim

Dr Denim Jeansmakers only came onto the scene in August 2004, but with this innovative brand's daring approach to cuts, groundbreaking styling and choices of quality denims teamed with long-lasting washes, they have secured themselves a substantial fashion-faithful following.

Choose from high-waisted styles, straight leg cuts or downright second-skinnies all with high-end finishes, yet fitting for every aspiring fashionista's budget.

Brand Focus; Fiona and Luke

For girls who who want a look that's cute but full of attitude, Fiona and Luke jewellery could be the perfectly playful solution. With ecelectic influences ranging from the boundless stores of Americana kitsch, eighties British punk and the starry glitz of Las Vegas style, each design is infused with the brand motto of  'Love, Life and Rock and Roll'.

Model Underwear By Caprice

Caprice is famed for her stunning figure and sultry looks, but having released her fabulous eponymous underwear range 'By Caprice', she has now transformed herself into one of fashion's most covetable lingerie brand names.

This striking range features gorgeous gingham and butterfly prints, in girly colours and flattering cuts, striking the perfect balance between playful and seductive. Click here to peruse the flirtatiously feminine collection.

Trends; Flaming Fiesta Beauty

If you prefer a more exotic look, try this season's 'Flaming Fiesta' beauty trend out for size. With a palette of subtle bronzes, contrasted with rich spicy tones, it's a city girls way of chanelling a look reminiscent of beach days gone by. Team with tousled locks and add a Bohemian edge with patterned head scarves a la Lohan.

Strutt Your Stuff in ASOS.com's Exclusive Designer Footwear Range

ASOS.com has joined forces with Strutt Couture, the designer shoe label loved by the A-list, to design an exclusive footwear collection. The diffusion range called ‘Strutt² for ASOS.com’ features exciting, fashion-forward pieces and is now available online!

Paying homage to key catwalk trends, the range features futuristic perspex detailing, wedge heels and sporty strapping in an up-to-the-minute colour palette which includes gold, silver, cobalt, turquoise, white and black.  The collection consists of eight styles all made with leather uppers, linings and soles.  Prices range from £115 to £130.      

Prophecy debut at ASOS.com!

ASOS.com have been named the exclusive stockists of Prophecy, the glamorous sister label of celeb's favourite brand Milla (as seen on Gwyneth Paltrow, Helena Christensen and Cat Deeley to name but a few). The key elements of the range are sexy shapes and an essence of fun creating a highly seductive and sophisticated collection. The Summer 2007 range features mini and maxi dresses in sumptuous satins and chiffons, both fitted and oversized, all adorned with beautiful hand embellishments.

Priced from £65, the range will be available on site from 15th May so keep your eyes peeled!

The Bronze Age; St Tropez

A healthy glow is an essential base for every Summertime outfit, but with the huge number of self tan products on the market that streak, smudge and sweat off far too quickly after careful application, it's difficult to know which brand to turn to.

To ensure flawless results every time, invest in Beckham brand favourite, St Tropez, which offers a full range of tanning products to take you through the transition from English rose to sun-kissed style guru.

Begin by exfoliating with the St Tropez Body Polisher, then apply St Tropez Moisturiser in preparation for the tanning solution. Opt for either the St Tropez Body Mist or Lotion to achieve a beautifully bronzed tone. Correct any mistakes or regain your pale and interesting look with the St Tropez Self Tan Remover Sachets.

Paul's Boutique Brand Focus

Cult customising brand, Paul's Boutique, has long been established as the one stop shop for fashion-faithfuls everywhere and with a jaw-droppingly fabulous range of distinctive totes now available at ASOS.com, you're just one click away from the accessory that will make your outifit.

Built to last and each big enough to carry every girl's essentials, clinch your style credential crown and choose from glittering gold, leopard print, paisley perfection or peacock patterning. 

Lisbeth Dahl Summer Collection 2007

If your bedroom is looking more uninspringly bleak than boudoir, shop the fabulously girly Lisbeth Dahl range at ASOS.com for ideas on how to inject the feminine touch.

With over 25 years of home accessory design experience, this Danish company keeps its collections fresh, releasing two a year in order to reflect the latest trends in home decor. Lisbeth Dahl prides itself on attention to detail, an innovative approach to colour, shape, and quality and excellent value for money, so click here to peruse the home section and move that step closer to achieving the ultimate plush pad. 

ASOS.com Brand Look Book

For those of you who missed out on getting a glimpse of our fabulous Look Book in the May edition of ELLE, this exclusive snapshot of the up and coming brands, key seasonal staples and how to wear them is now available on site.

Peruse all of our big names. From Sienna Miller's brand favourite and fashion scene newcomer Darimeya to established names French Connection and Ted Baker, our Look Book is a one-stop shop for Summer style inspiration.

Eley Kishimoto Make Their Mark

Eley Kishimoto, brand brainchild of husband and wife team Mark Eley and Wakako Kishimoto, has long been famed for its high-end clothing ranges, boasting striking graphic prints, unusual silhouettes and a celebrity client list including everyone from Alexander McQueen to Nicole Farhi.

But with the arrival of a fantastic capsule footwear range at ASOS.com with each design infused with the 'retrocentric' identity prevalent throughout the entirety of each Eley Kishimoto collection, this unique brand looks set to establish a faithful following amongst shoe-lovers everywhere.

 

This Summer's Must-Have; The T Bags Maxi Dress

Since its launch in early 2000, LA based brand T Bags has been seen intermittently on the hippest young things around, but with the arrival of the trend story of the Summer; the Maxi Dress, this favourite of Paris, Gwen and Sienna is truly set to make its mark on the fashion radar.

Famed for their bold prints, feminine halter necks, and closely draping fabrics which skim rather than cling, the fabulous range of floor-length pieces currently available on ASOS.com have been flying off the proverbial shelves and into baskets everywhere in anticipation of sunnier days to come.

Ensure you don't miss out on this Summer's wardrobe staple and click here to peruse the range which has captured the attentions of so many A-Listers. Team with gladiator sandals and ethnically-styled jewellery to turn heads wherever you go.

Mina Brand Focus

With the explosion of ecelctic prints being seen on the Parisian and London catwalks during their respective fashion weeks this year, folk-inspired girly patterning with an edge look set to continue through not only the Summer months, but into next Winter also.

Invest in Mina's signature quirky print dresses to make sure you stay fashion forward and focussed, just like brand fans Sienna Miller and Keira Knightley. Accessorise with flat slouch boots and opaque tights now, and next season's must-have gladiator sandals when the sun begins to shine.

ASOS.com Buyers in Los Angeles

LA; celebrity mecca, star style central and now second home to head womenswear buyer Mo Oshodi, who was recently representing ASOS.com stateside in search of influential trends from across the pond.

Maxi dresses were the order of the day or indeed night, teamed with bejewelled flat sandals and scarf prints. Cutting edge brands such as Tea Bag and directional store Nicole Miller encapsulated these trends beautifully, striking the fine balance between relaxed California soul and Hollywood high-gloss.

Skinny jeans continue to refuse to be knocked off the fashion radar despite reports hailing their iminent downfall, with the LA fashion crowd showing their ongoing support by accessorising them with everything from tshirts to elegant evening tops.

White, clean cut shirts and blouson sleeve details will also prove to be another wardrobe staple making the transatlantic leap for those Blighty Summer nights, and Kitson's collection of tees, jeans and shoes remain influential.

Check back regularly for further Buyer's reports to assure you're always ahead of the fashion game!

Darimeya's a sellout!

Darimeya, the hip new London brand with humble beginnings in the funky markets of Portabello, has not only attracted the attention of celebrity fans such as Kate Moss, Keisha Buchan and Peaches Geldof but the cult following of legions of ASOS.com shoppers too.

With coverage in Grazia,  More, Now and Reveal it's no surprise that the ultra-feminine styles have leapt into baskets in record times, with the Darimeya Peaches Floral Tunic selling well over 500 units in it's first day!

Click through to the Darimeya Brand Page to ensure you get your hands on this season's fashion must-have.

Hit the beach in Chloe style

Fed up of floundering in the style-stakes? Get yourself noticed on the beach for all the right reasons this summer with our fabulous Chloe swimwear range.  Accesorize when on land with a gorgeous Chloe Betty bag.

Diesel collection in full swing

The Diesel collection is now in full swing with over 50 key pieces for ASOS Men & Women. Check out also the in depth Denim guides to help find the perfect fit for you.

   

Brand Focus - All Saints

Exclusively available at ASOS.com - All Saints clothing - click here for the collection