Star Style Latest - We Go Backstage at the NME Awards
It’s arguably the coolest night in British music, and we were in the thick of it at yesterday’s NME awards as ASOS.com set up camp at the exclusive backstage Talent Retreat. Offering the performing bands and presenting celebs the chance to check out our latest menswear range, and to pick up a few exclusive items from the new range, we were there to get the gossip from Britain’s indie royalty…
Alexa Chung swung by on the arm of fellow T4 presenter Nick “Grimmy” Grimshaw to chat to us. Wearing a great oversized cardigan over tights and massive wedges, “Lex” (as everyone was calling her) nabbed herself one of our Skinny Stud Belts and quickly wrapped it around her tiny waist. We later saw the TV presenter getting a piggy back in the lobby wearing a checked coat.
Kate Nash and her band also dropped by, and immediately grabbed the Three Colour Nylon Hoody, which they all left with (including Kate!). She chose not to wear it on the night though, opting instead for a cute gold shift dress with a big black bow and a black cardigan to pick up her Best Solo Artist award.
We also caught up with the Kaiser Chiefs who, good northern boys that they are, were only to happy to have a chat as they browsed. Front man Ricky - whose girlfriend we hear is “addicted to ASOS” - was on top form, having a laugh and bagging himself our Nylon Holdall, whilst keyboardist Nick confessed “I hope we win”. Unfortunately they didn’t – better luck next year, guys.
Elsewhere on the red carpet, Kelly Osbourne shone (literally) in a black sequinned mini skirt and a silver sequinned top, whilst Kimberly Stewart went for an ultra body-con strappy black minidress. And Agyness Deyn was as individualistic as ever in checked trousers, a sequinned waistcoat and a leather hat.

































































