I Want, I Need, I Love - Fashion First Aid

If there's one thing we have in common with celebrities, it's logistical fashion nightmares. Yes, that halterneck, criss-cross, tie side, low back, cut out dress may be to die for, but how on earth does one go about arranging her bosom in it? Do we wear a bra or not?? It's a real problem - we just thank the heavens we don't have pesky magazines on hand to stamp a big red circle on us when the unthinkable happens. But, thanks to those clever people at Fashion First Aid, such trials and tribulations can be banished to the Land of Underwear Hell Past. Their handy range of undergarment-related accessories - which include Concealits, discreet nipple concealers, and Supportits, an adhesive, strapless and backless bra - provide a solution to any such dilemma. The girls over at Grazia are fans of the brand too - they featured the clever little Liftits in this  week's issue, out today (click here for a video demonstration of the boob perkifiers in action - and prepare for your jaw to hit the floor). Quite simply genius.