Face of Fashion - Bee Shaffer

It shouldn't be difficult to look good when you're American Vogue editor Anna Wintour's daughter, therefore having access to next season's collections long before they show, every designer worth knowing on speed dial and a bevy of fashion friends only too willing to dress you. Still, it's testament to 19-year old Bee Shaffer that she is generally considered a nice, well-mannered young women, unlike her mother who is rumoured to be infamously cold and unfriendly (remember The Devil Wears Prada? Meryl Streep's character is said to be based on Ms. Wintour). Bee's certainly made a name for herself in fashion circles, with contributions to TeenVogue and The Daily Telegraph's blog under her belt, plus regular front-row appearances (usually alongside her mother) at fashion's hottest catwalk shows - Marc Jacobs, Dior and Chanel to name but a few. Rarely seen in anything but a dress (there are rumours that she went though a "jeans-and-jumper" phase upon starting university, although these are yet to be substantiated), her style is youthful, polished and oh-so-chic. Her porcelain skin, heavy eyebrows (so next season) and long, shiny mane are testament to her good breeding, and her enviable collection of dresses and heels illustrate how well-connected she is. Definitely a name you'll Bee (we couldn't help ourselves) hearing more of in the future.