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July 04, 2007

We Work in Fashion, Darling! Behind the Scenes at ASOS.com...

It's the question absolutely everybody asks when we tell them we work in fashion - "ooh...is everyone in your office über-cool?".

"Oh, yes" is our standard reply. "It's trés Devil Wears Prada - we spend our days dressed like we stepped straight out of Vogue, swigging champagne and practising our model-like strut".

Well, that may be a slight misrepresentation (apart from the champers - we're partial to a glass or two of bubbly),  but we like to think most of the time we don't look half bad. Dare we say good? We let you be the judge in this new regular blog feature, giving you a behind the scenes peak at the ASOS.com wardrobes...

This week's fashionista: Sarah, 24, Advertising Sales

Sarah_2

Sarah is one of those people who always has the girls in office green with envy when she sweeps into work looking effortlessly stylish day after day after bloomin' day (we're not jealous in the slightest...). This is an archetypal outfit from the fiery-haired beauty - sheer floral blouse teamed with black skinny jeans and a pair of jelly shoes, this season's nostalgic footwear trend ("they're holey, so my feet keep getting soaked at the moment, but it's worth it as they're soo very comfy" she says). Some great accessories finish the look - an oversized designer bag (natch) - this one is Mulberry - with rings from Lola Rose, a watch from Black Dice and a charity shop find strawberry pendant. Love it.