ASOS Today

Girl Done Good

God bless Cat Deeley. Having popped across the Atlantic to "break America", the Brummy beauty seems to have gone from Saturday morning kids TV to LA luvvie of the moment in one simple, heel-clad step, and her style has come on leaps and bounds in the process. She stepped out last night looking absolutely ravishing (and more than a little Rachel Zoe-esque, don't you think?) at the opening of the new Diesel flagship store on Melrose Place. The hot-hot-hot pants are standard issue in La-La Land, but she retains an element of British style with the leather jacket. She sure does us proud.

Three's a Trend - If Mischa Cannes, We Cannes...

Forget the films, it's the frocks that make headlines at the über-cool Cannes Film Festival, and Mischa Barton is clearly savvy to this.  The British-born beauty stepped out in a succession of show-stopping gowns over the 12 day festival, each time managing to look more drop dead gorgeous than the last. And a definite trend emerged from her red-carpet choices – strapless. Not surprising, considering baring your shoulders and neckline is one of the simplest ways of achieving an elegant yet sexy look and suits practically everyone (not just stunning, willowy superstars - hurrah!). Just add a slick of shimmer crème to highlight your collarbone and shoulders and you’re good to go…

Fame and Fortune awaits London College of Fashion hopefuls

To celebrate the London College of Fashion's centennial year, ASOS.com will be showcasing the work of their hottest new talent in a glamarous catwalk show.

The exclusive event, entitiled 'Fame, Fortune and Fashion' aims to shape the face of future fashion by looking to influential style icons for inspiration, and with the added incentive of two final year students being selected to design and create an outfit which will later be availble to buy on site, competition is sure to be stiff.

We scoop Etailer of the Year at Drapers Footwear Awards 2007!

On May 16, 650 of the footwear industry's finest gathered at the London Hilton on Park Lane for the Drapers Footwear Awards to celebrate the wonder of shoes, and those who make them. Awards were given in over fifteen fabulous categories ranging from Best New Store to Footwear Retailer of the year, not to mention the category in which ASOS.com was running; Etailer of the Year.

Alongside stiff competition from dune.co.uk, exclusivefootwear.com and footwear4you.co.uk, ASOS.com romped home to victory scooping the title  'Etailer of the Year' with pride.

Head of Buying, Debbi Ball, commented that "After the company winning Drapers and Retail Week's Best Etailer of the Year, it was great for one department to be credited with an award, especially in such a tough trading climate. We are really pleased to have won this year's footwear awards against such stiff competition and it's wonderful to see that the effort our team has put in to widen the scope of our offer has finally paid off."

Brand Focus; Dr Denim

Dr Denim Jeansmakers only came onto the scene in August 2004, but with this innovative brand's daring approach to cuts, groundbreaking styling and choices of quality denims teamed with long-lasting washes, they have secured themselves a substantial fashion-faithful following.

Choose from high-waisted styles, straight leg cuts or downright second-skinnies all with high-end finishes, yet fitting for every aspiring fashionista's budget.

Lindsay Lohan - Teen Dream to Style Queen

Ah, La Lohan – how we love thee! Despite not being particularly lucky in love (reports this morning suggest that all may not be well with her recent romance with Calum Best), when it comes to superstar-style this girl just can’t go wrong. Having evolved from the cute-as-a-button 12 year old we first saw in The Parent Trap, and weathering a difficult bout of rumours regarding her weight, we reckon Ms. Lohan is looking healthier and happier than ever at the moment. Equally stunning whether dressing down in jeans, a rock tee and the obligatory oversized sunnies, or glamming up on the red carpet in a show-stopping dress, we just can’t help but love her (and her wardrobe) more and more…

Brand Focus; Fiona and Luke

For girls who who want a look that's cute but full of attitude, Fiona and Luke jewellery could be the perfectly playful solution. With ecelectic influences ranging from the boundless stores of Americana kitsch, eighties British punk and the starry glitz of Las Vegas style, each design is infused with the brand motto of  'Love, Life and Rock and Roll'.

Give it some Welly this Festival Season

May hasn't quite delivered the weather that we all expected after the hot spell in April, and the summer wardrobes we began hopefully compiling have been replaced by our winter woolies once more.

But festival season is nearly upon us, and in true British style, come rain or shine, music lovers everywhere will be out in force. Hedge your bets with a pair of bright Wellies, colourful enough to be teamed with cute micro-shorts and billowing smocks should our weather fortunes improve, yet resilient enough to tuck your favourite denims into and dance through the mud in.  Choose from cute heart motifs or go back to nature with ditsy flower print.

Model Underwear By Caprice

Caprice is famed for her stunning figure and sultry looks, but having released her fabulous eponymous underwear range 'By Caprice', she has now transformed herself into one of fashion's most covetable lingerie brand names.

This striking range features gorgeous gingham and butterfly prints, in girly colours and flattering cuts, striking the perfect balance between playful and seductive. Click here to peruse the flirtatiously feminine collection.

Trends; Flaming Fiesta Beauty

If you prefer a more exotic look, try this season's 'Flaming Fiesta' beauty trend out for size. With a palette of subtle bronzes, contrasted with rich spicy tones, it's a city girls way of chanelling a look reminiscent of beach days gone by. Team with tousled locks and add a Bohemian edge with patterned head scarves a la Lohan.

Strutt Your Stuff in ASOS.com's Exclusive Designer Footwear Range

ASOS.com has joined forces with Strutt Couture, the designer shoe label loved by the A-list, to design an exclusive footwear collection. The diffusion range called ‘Strutt² for ASOS.com’ features exciting, fashion-forward pieces and is now available online!

Paying homage to key catwalk trends, the range features futuristic perspex detailing, wedge heels and sporty strapping in an up-to-the-minute colour palette which includes gold, silver, cobalt, turquoise, white and black.  The collection consists of eight styles all made with leather uppers, linings and soles.  Prices range from £115 to £130.      

Prophecy debut at ASOS.com!

ASOS.com have been named the exclusive stockists of Prophecy, the glamorous sister label of celeb's favourite brand Milla (as seen on Gwyneth Paltrow, Helena Christensen and Cat Deeley to name but a few). The key elements of the range are sexy shapes and an essence of fun creating a highly seductive and sophisticated collection. The Summer 2007 range features mini and maxi dresses in sumptuous satins and chiffons, both fitted and oversized, all adorned with beautiful hand embellishments.

Priced from £65, the range will be available on site from 15th May so keep your eyes peeled!

They've Arrived; Fashion Targets Breast Cancer Designer Tees

The gorgeous range of exclusive tees designed in support of Breakthrough Breast Cancer by five of the fashion world’s most celebrated names have finally arrived at ASOS.com.

Your very own piece of fashion history to take home, each t-shirt boasts a different design as distinctive and stylish as those behind the creations, yet all draw inspiration from the iconic target symbol and the Fashion Targets Breast Cancer 07 campaign colours – waterfall and silver.

Choose from designs by the fabulous Julien Macdonald, Amanda Wakeley, Ben De Lisi, Gharani Strok and Sara and Amiee Berman, all priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

The Bronze Age; St Tropez

A healthy glow is an essential base for every Summertime outfit, but with the huge number of self tan products on the market that streak, smudge and sweat off far too quickly after careful application, it's difficult to know which brand to turn to.

To ensure flawless results every time, invest in Beckham brand favourite, St Tropez, which offers a full range of tanning products to take you through the transition from English rose to sun-kissed style guru.

Begin by exfoliating with the St Tropez Body Polisher, then apply St Tropez Moisturiser in preparation for the tanning solution. Opt for either the St Tropez Body Mist or Lotion to achieve a beautifully bronzed tone. Correct any mistakes or regain your pale and interesting look with the St Tropez Self Tan Remover Sachets.

Trends; Rolling Rainbows Beauty

It's the small touches that help to create a truly stunning look,  and all too often on-trend make-up is overlooked in the pursuit of the perfect shoes or fabulous jewellery. But to ensure your look stays as fashion-forward and fresh as your wardrobe, pay special attention to your cosmetics and click through to our stunning Beauty trend pages for an insight into which products you need in your make-up kit in time for the Summer months.

If bright, bold and beautiful is your thing, 'Rolling Rainbows' could be for you. Combining a kitsch 70s influence with a luxurious holiday vibe, this trend is for those who wish to stand out from the crowd. Keep skin matte, healthy and glowing using strong pinks to hi-light cheekbones and the perfect pout. Draw all attention to the eyes with a vivid palette of sea green and azure blue but maintain dramatic definition with luscious lashes and flourishes of reflective glitter.

In Living Colour; ASOS.com Summer Palette

To pull together the perfect look, there's an awful lot to consider; the hottest trends, key must-have accessories, fabulous footwear and flawless make-up to tie it all together.

But if you love to make an impact with splashes of colour, click through to our 'Colour Story', peruse the hottest shades of the Summer and be inspired by our exclusive colour palette. 

To ensure the shades you wear enable you to shine throughout the coming season, simply hover over your desired colour block and reveal which key pieces from our ASOS.com own range lie beneath.

June Issue of ASOS.com Magazine; Sneak Preview

This month’s June issue of ASOS.com is bursting with all the hottest Summer pieces to make your wardrobe the most coveted around and stunning photoshoots to inspire you throughout the sunnier months.

For only £1, get the insider info on how best way to wear this season’s key look; the playsuit, fast-forward in the style stakes with the futuristic trend and prepare yourself for the Festival season with our guide to festival fashion must-haves. You’ll also find an exclusive interview with this month’s covergirl, and style icon Sienna Miller who gives her thoughts on finding happiness in her work, fashion and friends.