ASOS Today

ASOS.com Joins Forces with Breakthrough Breast Cancer

ASOS.com has joined forces with Breakthrough Breast Cancer to produce an exclusive collection of designer t-shirts in support of the fight against breast cancer- an illness which affects one in nine people.

Choose from the limited edition range, which draws inspiration from the iconic target symbol, designed by five of the most celebrated names in the fashion world; Julien Macdonald, Amanda Wakeley (design pictured below), Ben de Lisi, Gharani Strok, and Sara and Amiee Berman.

These pieces of fashion history will be available exclusively at ASOS.com from Monday 7th May priced at only £30. And with each t-shirt sold carrying a £20 donation to Breakthrough Breast Cancer, treating yourself to this Summer's must-have couldn't be more guilt free.

White Light

What better way to show off your sun-kissed skin and Summer lightened hair than by wearing the colour of the season from head to toe; white.

Channel the ethereal look, never straying too far from clean lines and lightweight fabrics. Accessorise with metallic accessories to further capture the light and let others happily bask in your glow.

ASOS.com Signs Sex and the City Stylist Patricia Field

ASOS.com has signed the iconic fashion designer and Sex and the City stylist Patricia Field to design a limited edition collection for the site.

Aptly named 'Patricia Field for ASOS.com', the collection of clothing and accessories, designed in collaboration with ASOS.com's in-house design team, will debut in August 2007. Patricia Field will also be styling the range for the website launch.

Rob Bready, Retail Director, said, "Patricia is world renowned for her award-winning styling and costume design work. We are thrilled to be teaming up with Patricia to bring a slice of her unique style to the UK fashion arena."

Tunics; The Ultimate in Versatile Style

Looser shapes have dominated the catwalks for some time now in the form of the Babydoll, the Kaftan and the Peasant Smock. But with the fickle nature of fashion backed up against the constant need to look to the past for inspiration, the Tunic has emerged as the new, improved model.

With longer lines, draping fabrics and feminine detailing, Tunics encapsulate all that is this Summer's key trends whilst remaining easy to wear and oh-so flattering. Team with leggings and flats for a daytime look or skinny jeans and high heels to get heads turning wherever you go.

Peaches Wows at Spiderman 3 Premiere in ASOS.com Dress

The stars were out in force for the London premiere of Marvel comic blockbuster Spiderman 3, but none shone brighter than Bob's reigning princess of the fashion-forward, Peaches Geldof, who wore a stunning colour block mini dress from ASOS.com.

Flaunting both the monochrome and volume trend in one, with a striking two tone jersey bubble hem number, Peaches certainly got the cameras clicking. And of course this picture perfect outfit was accessorised with leg-lengthening nude platforms,  gorgeous pre-raphaelite inspired locks and her trademark fashionista pout.

Paul's Boutique Brand Focus

Cult customising brand, Paul's Boutique, has long been established as the one stop shop for fashion-faithfuls everywhere and with a jaw-droppingly fabulous range of distinctive totes now available at ASOS.com, you're just one click away from the accessory that will make your outifit.

Built to last and each big enough to carry every girl's essentials, clinch your style credential crown and choose from glittering gold, leopard print, paisley perfection or peacock patterning. 

Lisbeth Dahl Summer Collection 2007

If your bedroom is looking more uninspringly bleak than boudoir, shop the fabulously girly Lisbeth Dahl range at ASOS.com for ideas on how to inject the feminine touch.

With over 25 years of home accessory design experience, this Danish company keeps its collections fresh, releasing two a year in order to reflect the latest trends in home decor. Lisbeth Dahl prides itself on attention to detail, an innovative approach to colour, shape, and quality and excellent value for money, so click here to peruse the home section and move that step closer to achieving the ultimate plush pad. 

ASOS Magazine; May Issue Revealed

Now with 100 pages, ASOS.com's eponymously titled magazine is back and better than ever.  Don't miss out on our exclusive interview with Australian pop princess Kylie, uncover this month's changing face of fashion and learn how to swipe Miss Moss's style.

Selling for only £1 (with free delivery within the UK), make sure you click to buy sooner rather than later to get your fix of fashion, style, celebrity and music.

Making Style Simple with ELLE's Editor Picks

With a stream of contradictory fashion-savvy suggestions filtering through from magazines, high streets and catwalks alike this Summer, it can be tricky to know where to turn in your hour of advisory-need.

Get organised and divine inspiration from ASOS.com, where Executive Fashion Editor of ELLE, Stacey Duguid, gives us her insider hints and tips on essential ASOS.com picks to take you from faddy and flustered to sensationally styled.

ASOS.com Brand Look Book

For those of you who missed out on getting a glimpse of our fabulous Look Book in the May edition of ELLE, this exclusive snapshot of the up and coming brands, key seasonal staples and how to wear them is now available on site.

Peruse all of our big names. From Sienna Miller's brand favourite and fashion scene newcomer Darimeya to established names French Connection and Ted Baker, our Look Book is a one-stop shop for Summer style inspiration.

Tricky Trend; Summer Jumpsuits

For those who shunned the ubiquitous dress which succeeded in dominating every catwalk, fashion store and magazine spread, in search of something a little edgier, this Summer's all-in-one alternative is here to answer your prayers.

Seen on the London Fashion Week catwalks, and punctuating every Spring/Summer collection going with designs ranging from the Flashdance welder favourite; the high-trend boiler suit, to the raunchier, figure-hugging playsuits proffered by Dolce and Gabbana, the Jumpsuit looks set to become a wardrobe staple and as our days hot up, it seems the briefer the better.

Browse our selection of the hottest Jumpsuits around by clicking here, and pick a style to suit your figure. For the looser styles, simply nip in with a statement belt to capture the volume trend and accentuate waspish waists, or embrace your flirty side by keeping things simple with a short playsuit and let your legs make all the impact.

Eley Kishimoto Make Their Mark

Eley Kishimoto, brand brainchild of husband and wife team Mark Eley and Wakako Kishimoto, has long been famed for its high-end clothing ranges, boasting striking graphic prints, unusual silhouettes and a celebrity client list including everyone from Alexander McQueen to Nicole Farhi.

But with the arrival of a fantastic capsule footwear range at ASOS.com with each design infused with the 'retrocentric' identity prevalent throughout the entirety of each Eley Kishimoto collection, this unique brand looks set to establish a faithful following amongst shoe-lovers everywhere.

 

Designer 'It' Bags arrive at ASOS.com

Stunning star style and the designer 'it' bag; an indisputably winning combination which puts an end to the rumour that diamonds are a girl's favourite accessory.

Famous couplings through history include Mrs Beckham's long term love, the Chloe Paddington, Gwen Stefani's fashionista fail safe, the Fendi Spy and Nicole Richie's ultimate heavenly hold-all, the Balenciaga Weekend Bag (pictured below).

But with the launch of ASOS.com's designer bag range, these statement pieces remain no longer the well kept secret of the rich and famous. Click through to peruse our selection of the most desirable designer totes of the moment, so you too can be strutting your stuff with the hottest arm candy around.

This Summer's Must-Have; The T Bags Maxi Dress

Since its launch in early 2000, LA based brand T Bags has been seen intermittently on the hippest young things around, but with the arrival of the trend story of the Summer; the Maxi Dress, this favourite of Paris, Gwen and Sienna is truly set to make its mark on the fashion radar.

Famed for their bold prints, feminine halter necks, and closely draping fabrics which skim rather than cling, the fabulous range of floor-length pieces currently available on ASOS.com have been flying off the proverbial shelves and into baskets everywhere in anticipation of sunnier days to come.

Ensure you don't miss out on this Summer's wardrobe staple and click here to peruse the range which has captured the attentions of so many A-Listers. Team with gladiator sandals and ethnically-styled jewellery to turn heads wherever you go.

Johnny Borrell rocks Vogue

On the back of a sold out European tour and amid a flurry of rumours  surrounding his blossoming relationship with new leading lady and Hollywood starlet Kirsten Dunst, it seems that Razorlight frontman Johnny Borrell can do no wrong.

Add to this his latest coup in becoming the seventh man ever to grace the cover of UK fashion bible Vogue, and Borrell looks set to become one of fashion's most wanted. Posing with supermodel Natalia Vodianova in his trademark skinny white jeans for Mario Testino, Borrell looks every inch the modern man's muse.