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February 2007

February 27, 2007

Metallic Make Up

From the burnished boho tones 0f 2005 which hi-lighted our favourite gypsy skirts and cracked leather disc belts, to the high-shine contrasts of mirror-ball silver and yellow gold coursing through this season's futuristic trend, metallics seem to be a story that just won't go away.

Keep your make-up bang up to date with our selection of metallic make-up essentials, guaranteed to make you sparkle and shimmer throughout Spring.

Metallics

February 23, 2007

ASOS.com Launches Ethical Fashion Collection

ASOS.com is launching a capsule collection of ethical denim to coincide with Fairtrade Fortnight (26 February – 11 March '07). The range will be available on the site from early March.

The jeans range from French denim label Rica Lewis is produced using Fairtrade cotton and is available in a rigid bootcut, stretch bootcut and skinny leg stretch all priced at £40.  Each pair has a label carrying the FAIRTRADE Mark which provides a guarantee that the cotton used was produced and traded in accordance with international Fairtrade standards.

Moriamo Oshodi, head of womenswear buying, said:  “Consumers are increasingly interested in eco-friendly fashion. This range is about giving our customers more choice and the opportunity to make a positive contribution by giving something back to the environment, or the community in which the garments were produced.”

For further information on Fairtrade Fortnight visit www.fairtrade.org.uk.

Fairtrade2

February 22, 2007

Sex and the City; The Movie?

It’s been three long years since the fabulous four left our screens amid a flurry of rumours of catfights between the cast members. Hopes of a follow-up movie were quashed and the fantastically iconic styling that set the pulse of fashion racing for over 6 years, looked set to disappear into the Vogue archives.

However, with the recent huge success of fashionista’s favourite ‘The Devil Wears Prada’, styled on a shoestring by none other than Patricia Field, creator of Carrie and Co’s limitless high-end trend looks, it became obvious that the desire for a visual feast of catwalk couture was still craved by every aspiring 'it' girl out there.

Although nothing has been confirmed as yet, screenwriter Michael Patrick King is already said to have started working on the script, and with SJP, Kim Cattrall, Cynthia Nixon and Kristen Davis having agreed to star in what looks set to be a box office smash… it can only be a matter of time.

Satc

February 15, 2007

ASOS.com Buyers in Los Angeles

LA; celebrity mecca, star style central and now second home to head womenswear buyer Mo Oshodi, who was recently representing ASOS.com stateside in search of influential trends from across the pond.

Maxi dresses were the order of the day or indeed night, teamed with bejewelled flat sandals and scarf prints. Cutting edge brands such as Tea Bag and directional store Nicole Miller encapsulated these trends beautifully, striking the fine balance between relaxed California soul and Hollywood high-gloss.

Skinny jeans continue to refuse to be knocked off the fashion radar despite reports hailing their iminent downfall, with the LA fashion crowd showing their ongoing support by accessorising them with everything from tshirts to elegant evening tops.

White, clean cut shirts and blouson sleeve details will also prove to be another wardrobe staple making the transatlantic leap for those Blighty Summer nights, and Kitson's collection of tees, jeans and shoes remain influential.

Check back regularly for further Buyer's reports to assure you're always ahead of the fashion game!

Mo_edited1

February 14, 2007

Highlights from London Fashion Week so far...

London Fashion Week got off to a drizzly start this year, but it didn't seem to hamper the spirits of the thousands of fashion lovelies that lined up to preview the directional showcase of trends we'll all be wearing come A/W 07.

Highlights so far include Ben De Lisi's collection of elegant evening dresses which celebrated the female form featuring flowing necklines and cinched-in waists. House of Holland’s fantastic take on eighties neon oversized tshirts also got the cameras clicking with ‘modelcentric’ slogans such as ‘My flies are undone, Lily Donaldson’ and ‘Wham Bam Thank You Stam’ to name but a few.

But what would London Fashion Week be without the swathe of exclusive parties? Alexander McQueen proved that Shoreditch is still the place to be, hosting a fashionista bash to launch his diffusion range McQ, at Boombox on Hoxton Square and every stylist, muse and model worth their Manolo’s was in attendance.

Hholland

February 13, 2007

FHM Fashion and Grooming Awards 2007

ASOS.com have been announced as a nominee in the FHM Fashion and Grooming Awards 2007! We're battling with high street giants House of Fraser, Debenhams, JD Sports, Selfridges and USC in the  'Best Multiple Brand Retailer' category, so get voting for your favourite online fashion and brands store. The winner will be announced in March.

Fhm

February 09, 2007

Coming Soon; Issue 5 of ASOS Magazine

Here's a sneak preview of the 5th issue of ASOS magazine which features an exclusive interview with the fabulous Jessica Alba.  The magazine is still free with any purchase from ASOS.com, so get clicking to secure yourself the inside scoop on fashion-forward trends and beauty must-haves.

Jessica

February 08, 2007

Bread and Butter Buyer's Report

Exclusive fashion trade show 'Bread and Butter' held in beautiful Barcelona certainly made waves amongst the fashion buyers at ASOS.com, with amazing breakthrough brands such as Gio Goi, Chilli Pepper, Fornarina and Superdry debuting new directional trends for Summer 2007. Pepe Jeans also proved to be working on a strong collection, showcasing a flurry of high-waisted denim styles, teamed with floaty chiffon blouses.

Breadbutterblogresize 

February 07, 2007

ASOS.com; Sponsors of America's Next Top Model

ANTM returns for it's hottest series yet, and is sponsored by none other than ASOS.com! Tune in on Mondays at 9pm on LivingTV for your weekly dose of sexy, nasty, gorgeous catwalk glamour.

Amy1 

February 05, 2007

Get Cameron's Red Carpet Look

Since her split with Justin Timberlake, Cameron Diaz has been anything but a retiring wallflower and stepped out on the Golden Globe red carpet with one of the boldest make-up statements of the night. Recreate her high-impact look here with ASOS.com's guide to gorgeous make-up glamour.

Cameron_1

February 01, 2007

Darimeya's a sellout!

Darimeya, the hip new London brand with humble beginnings in the funky markets of Portabello, has not only attracted the attention of celebrity fans such as Kate Moss, Keisha Buchan and Peaches Geldof but the cult following of legions of ASOS.com shoppers too.

With coverage in Grazia,  More, Now and Reveal it's no surprise that the ultra-feminine styles have leapt into baskets in record times, with the Darimeya Peaches Floral Tunic selling well over 500 units in it's first day!

Click through to the Darimeya Brand Page to ensure you get your hands on this season's fashion must-have.

Darimeya