ASOS.com Launches Ethical Fashion Collection

ASOS.com is launching a capsule collection of ethical denim to coincide with Fairtrade Fortnight (26 February – 11 March '07). The range will be available on the site from early March.

The jeans range from French denim label Rica Lewis is produced using Fairtrade cotton and is available in a rigid bootcut, stretch bootcut and skinny leg stretch all priced at £40.  Each pair has a label carrying the FAIRTRADE Mark which provides a guarantee that the cotton used was produced and traded in accordance with international Fairtrade standards.

Moriamo Oshodi, head of womenswear buying, said:  “Consumers are increasingly interested in eco-friendly fashion. This range is about giving our customers more choice and the opportunity to make a positive contribution by giving something back to the environment, or the community in which the garments were produced.”

For further information on Fairtrade Fortnight visit www.fairtrade.org.uk.