ASOS.com Buyers in Los Angeles
LA; celebrity mecca, star style central and now second home to head womenswear buyer Mo Oshodi, who was recently representing ASOS.com stateside in search of influential trends from across the pond.
Maxi dresses were the order of the day or indeed night, teamed with bejewelled flat sandals and scarf prints. Cutting edge brands such as Tea Bag and directional store Nicole Miller encapsulated these trends beautifully, striking the fine balance between relaxed California soul and Hollywood high-gloss.
Skinny jeans continue to refuse to be knocked off the fashion radar despite reports hailing their iminent downfall, with the LA fashion crowd showing their ongoing support by accessorising them with everything from tshirts to elegant evening tops.
White, clean cut shirts and blouson sleeve details will also prove to be another wardrobe staple making the transatlantic leap for those Blighty Summer nights, and Kitson's collection of tees, jeans and shoes remain influential.
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